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Nicole Lorenson: Preservation Owner/Buyer


Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson

Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson Life In Style Nicole Lorenson

WHAT DO YOU DO?

In addition to running all things Preservation, I am also a photographer. I studied commercial and portrait photography in college and both are very much a living part of my business. When I am not at the shop, I am usually at Studio or on location taking or editing photos for Preservation and/or my portrait and commercial clients. I regularly go on vintage buying trips all over the Midwest and sometimes further, I visit NYC at least once a year to acquire the modern brands you find in the shop! I stay pretty busy, but I love what I do and feel very lucky to be pursuing my dream job!    

BEAUTY

My beauty routine is pretty simple. I am in love with all Grown Alchemists products and use them both day and night. In the morning, I wash with Gentle Gel Facial Cleanser, apply the Detox Toner, then use the Hydra Repair Day Cream. In the evening I do the same, but I switch out the cream for the Antioxidant + Facial Oil. If I have had a long week or maybe a little too much to drink the night before, Blaq Hydrogel Eye Masks are a lifesaver! I don’t wear makeup every day, but when I do, I keep it light. I use an Hourglass Skin Tint with a little blush, mascara and my fave Kevin Aucoin concealer. If I really want to give my skin a boost I use my Ziip...which is still new to me but so far so good!

HOME

I consider myself a nostalgic minimalist w/ a REALLY BIG closet. I have not always been this way. I think it sort of happened by accident, but I now know that a minimal tidy home keeps me sane. Too much of anything is never good. I currently live in a small apartment with my two little dogs Arlo + Remy. Most of my furniture is vintage that I bought second hand; I love old chairs, rugs, and pillows. I have collected a few special pieces of art throughout the past 10 years, a lot from the amazing artists that I also get to call my friends. Some of my art is still stored away (saving it for when I find my forever home). Good natural light is the MOST important thing to me, as I love plants and using natural light in my home as much as possible. I also think a good mirror is key in a small space...always gives the illusion your space is larger than it actually is.

CLOSET

I really do not even know where to start here. I wish I was one of those people who has had the same iconic style my whole life...but I’m not.  I used to wear my Grandma Dori’s hand me downs when I was a kid - yes, I said my grandma. My closet in my 20’s was all over the place because I reinvented my style about every year or so. Vintage has been a heavy trend throughout those years and that has not changed. I still LOVE vintage, and probably always will. I like the idea that no one else is likely to have the exact vintage item I have, and I love its eco-friendly aspect as well. If I am not wearing vintage, I try to fill my closet with special pieces that are made consciously, thoughtfully and sustainably. It’s no surprise this is how I buy for Preservation...which is really just an extension of my closet!       

- As told to Preservation, 
Nicole Lorenson was photographed at her home in Des Moines, Iowa by Courtney Clement


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