Bellerose was founded in 1989 by Patrick Van Heurck in Belgium. As a fan of all things Americana, he used to visit the United States often and on one of those trips, he discovered the village of Bellerose, in Long Island. The name seemed perfect for what he already had in mind: his own brand.
Quality is what matters most to Bellerose. Their clothes were designed and produced to last, using premium fabrics, with a high attention to details.