Hudson George

Hudson George

New York-based designer and Parsons grad Danielle Amato officially debuted Hudson George in Spring 2017.

Dani can speak at length about her frustrations with the fashion industry, particularly, the deceptions that consumers are faced with and the misuse of the terms “sustainable” or “ethical.” These frustrations are what motivated her to develop a lifestyle brand based on these fundamental principles:

  • Develop and produce beautiful garments using only reclaimed materials.
  • Foster the American heritage of exquisite craftsmanship.
  • Synchronize mindful fabrications and sophisticated details in each limited edition keepsake to complement those with a multifarious sense of style.
  • Cultivate respectful and compassionate relationships with customers and employees - as these relationships are invaluable.
  • Seek the significance of empowerment, guidance, time and progress, effort and dedication, and mistakes and failures.

Hudson George is focused on small batch production — releasing limited numbers of a new design every few weeks. In every HG purchase the wearer is not only supporting fair local labor but also making small strides towards positive ethical and environmental changes, evolving or refashioning our mindsets through intentional living.

This premier collection is undeniably a labor of love! Staple pieces crafted with exquisite care makes pairing with vintage, (our daily routine!) that much more special. The goal is to encourage others to be more mindful, listen to intuition, and appreciate the significance in "American Made Ethical Fashion" as told by Danielle - and we couldn't agree more! We will be offering Hudson George for a limited time through our exclusive online pop-up, use code: ECHOCHIC to save 20% OFF on your HG purchase at Preservation through February. 


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