WHAT THEY ARE ALL ABOUT
Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, Mara Hoffman overhauled her business and started over as a sustainable, eco-conscious label amidst skeptical buyers of whom were not convinced of the price point in support of the earthy undertone in organic fabrics and low-impact production. It’s easy to say that now, sustainable practices is arguably one of the most important elements of an on-point fashion label.
In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life.
President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by, and in celebration of women.
WHY WE CARRY THEM
We love Mara Hoffman and her team for caring about garment design full circle, which of course includes strides in sustainable practices, as well as forward thinking in beauty standards, manufacturing, and environmental community commitments.
“I have been a fan of Mara's work for a while now, but it was not until her recent commitment to focus on sustainability that I really felt like her pieces were meant to be at Preservation. I love her classic silhouettes. She somehow manages to make pieces that are masculine + feminine at the same time while still maintaining a classic, timeless look. I opted for her more neutral pieces, because that's what I like, but her use of color is impeccable! If you haven’t heard this podcast, I would highly recommend it. I find Mara very honest and relatable which makes me love her clothing even more!”
- Preservation founder, Nicole Lorenson
“Her collections are inspired by and celebrate women, which you can tell because they fit so beautifully! I think she is fucking amazing. I love the way she does motherhood - whoever thinks that motherhood is a radical act has my heart forever.”
- Our own #presbabe model, Laura Rodriguez
There are options and alternatives in this industry to manufacture responsibly. In 2015, Mara Hoffman began learning and uncovering these possibilities and chose to address, change and relay the shifts the label was making. As improvements are made so will new challenges be encountered, and though this road is unending it will forever offer room to change and grow.
“The aim is to design and manufacture our garments with greater care and to reduce our impact, generate awareness, and ask you, our lovely customer, to join us in taking action and holding us accountable.” - MH
Shop Mara Hoffman at Preservation starting Wednesday April 17 during our Mara Hoffman cocktails and collection debut from 5-8pm. Collection will become live in shop and online as long as these beauties last.
Details from marahoffman.com
Images taken by Nicole Lorenson in Studio Preservation