Deadwood was founded in 2012 by Carl Ollson and Felix Von Bahder who met working in a jeans shop together in Stockholm. Soon they would begin dreaming of creating a store concept of their own, one that truly embodied their personalities and aesthetics. Said and done, the dream came true and one day the doors opened to their very own store. It was a treasure chest for curated vintage and up and coming brands. They began cultivating the idea of starting a clothing line of their own, one that could be an antidote to everything that was wrong with the fashion industry. Deadwood was born.